Yonex Brand Shop
EZone
The new 7th-generation EZONE series is upgraded, with easy power and an improved plush and sweeter feel. This series is suitable for the widest audience, featuring models for everyone, ranging from juniors and recreational players, to the top players in the world.
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Percept
Engage your imagination with the all-new PERCEPT, featuring highly specialized innovations that enhance your play on-court with precise feel and control.
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V-Core
The seventh generation VCORE is a masterpiece of technology and craft. The evolution of this iconic racquet combines undeniably precise spin and remarkable control, creating a true work of art. New technology and structure combine with innovation to increase string snapback and movement, giving players access to the most spin in Yonex tennis history.
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V-Core Pro
The 3rd generation VCORE PRO provides accuracy and a refined feel for players looking for more control. With improved materials and technologies, as well as the longest shaft in Yonex history, the new VCORE PRO provides improved accuracy and speed by increasing the flex and snapback.
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Pro Players
Stan Warinka
Elena Rybakina
Casper Rudd
Yonex's Story
Since its founding in 1946, Yonex has been committed to “monozukuri (craftsmanship),“ innovation, and the development of sport, guided by our company philosophy “to craft a better future with unique innovations.”
The One Motor
1940
Established in 1946, immediately post-World War
II, Yonex originated as Yoneyama Company, Ltd.,
founded by Minoru Yoneyama, initially focused on crafting wooden floats for fishing nets. However, with the advent of modern technology, specifically plastic floats, the business faced challenges and eventually withdrew. Determined not to lag behind technologically, Yoneyama vowed to prioritize innovation in future ventures.
Crafting Wooden Rackets
1950
Leveraging expertise in wood crafting, Yoneyama Company transitioned to producing badminton racquets in 1957 as an OEM for the Sanbata brand. Presently, Yonex independently manufactures a diverse range of sports equipment, including tennis
racquets, golf clubs, snowboards, road bikes, and strings for tennis and badminton. The company’s enduring philosophy, rooted in the belief that challenges present opportunities, guides its mission to enhance the world of sports with high-quality products.
The First Yoneyame Racket
1960
The 1960s presented significant challenges for Yonex, with Sanbata’s bankruptcy in 1961 and a fire at Yoneyama’s Manufacturing Headquarters in 1963. Despite these setbacks, Yoneyama swiftly rebounded by establishing Yoneyama Sports Co., Ltd., rebuilding the factory in three days, and expanding business to the United States and Europe. In 1965, the Tokyo Factory began manufacturing shuttlecocks, eventually becoming the official tournament shuttle for all Badminton World Federation (BWF) Major Events and the Olympic Games since 1992 in Barcelona. The innovative “T-Joint,” developed by Yonex in 1968, led to Japan’s first aluminum badminton racquet, inspired by a gas tap design. The company further entered the tennis industry in 1969 with the aluminum T-7000 racquet.
Pushing structural limits
1970
Yonex enhanced the popular T-7000 by introducing the Oval Pressed Shaft (OPS) for a stronger and more stable racquet, implemented in the T-7500. In 1973, the “YY Yoneyama” logo debuted, and badminton legend Rudy Hartono, an eight-time All England Open Badminton Champion, joined Yonex. The subsequent year saw Yonex’s entry into wooden tennis racquet manufacturing, along with the signing of Tony Roche, a fourteen-time major champion from Australia. In a groundbreaking move in 1978, Yonex launched the B-8500 and CARBONEX 8, the first badminton racquets weighing under 100g.
ISOMETRIC™ Raquets to longest drives
1980
In 1980, Yonex introduced the iconic square-shaped ISOMETRIC™ racquet with the launch of the R-1, R-2, and R-3 models. The same year, tennis legends Billie Jean King and Martina Navratilova joined Yonex. The company underwent a name change to Yonex Co., Ltd., and leveraging its graphite technology, Yonex entered the golf business. In 1983, Navratilova achieved significant victories at the Australian Open, Wimbledon, and US Open in both singles and doubles, using the best-selling R-22 racquet. By 1984, Yonex became the title sponsor of the renowned All England Open Badminton Championships. In 1989, Yonex revolutionized golf with the introduction of the ADX 200 in the United States, a widebody graphite driver that set a Guinness World Record for the longest drive at 412 yards.
A Series of World No. 1s
1990
In 1990, Navratilova secured her 9th Wimbledon title using the widebody RQ-180, while in 1991, Monica Seles became the youngest female player to achieve a World No.1 Ranking. The first-ever ISOMETRIC™ badminton racquet, inspired by Yonex’s signature square-shaped tennis racquet frame, was launched
in 1992. In 1995, Yonex expanded into snowboard manufacturing to push the boundaries of graphite
innovation. Martina Hingis, at 15 years old, became the youngest major champion in history in 1996, initiating a legendary career with Yonex gear. The company revamped its logo to the current YY Yonex logo in 1998. In 1999, Yonex began hosting the YONEX Ladies Open, an LPGA Japan Tour event, at the Yonex Country Club.
Breaking Records
2000
In the early 2000s, Lleyton Hewitt achieved the distinction of becoming the youngest male World No.1 in history, securing major singles titles at Wimbledon and the US Open. In 2007, Ryo Aono made history as the first Japanese snowboarder to win a gold medal at the Snowboard World Cup in Halfpipe. Over his career, he accumulated 12 World Cup titles and participated in two Olympic Games. Additionally, in 2009, Yonex became the longest-standing title sponsor of the All England Open Badminton Championships.
Enriching the World Through Sport
2010
In 2011, Yonex initiated the Vamos•J tennis camps in Japan, which have since expanded globally, focusing on developing high-performance junior players. Vamos•J emphasizes unique programs and life experiences to promote tennis and nurture young talent worldwide. Yonex diversified into new businesses, including sport bikes and wind turbine blades, in Japan, leveraging its expertise in carbon graphite technology. In 2016, at the Australian Open, Yonex achieved a milestone by becoming the first Japanese brand to provide stringing services for a major tennis tournament through the Yonex Stringing Team. Today, trusted by former and current World No.1 athletes, Yonex continues to blend timeless Japanese craftsmanship with cutting-edge technology to equip players for success.