Asics Are Driven By Purpose

They have always believed in the positive benefits of movement on the body, and the mind. It’s why they’re called ASICS. ‘Anima Sana In Corpore Sano’ or a Sound Mind in a Sound Body. Their founder, Kihachiro Onitsuka recognised that sport had the power to uplift people’s minds in post-war Japan. And so, he dedicated his life, and their company, to helping both individuals and societies improve their wellbeing through sport. More than 70 years on, they still believe this.

The COURT FF™ 3 tennis shoe provides the flexibility and stability you need to remain focused on your game. After all, it's created for the best by the best. It's the only shoe made in partnership with tennis legend Novak Djokovic, and it's designed to help support extreme movements so you can cover all areas of the court.

The shoe’s TWISTRUSS™ technology is lightweight and strategically placed, allowing you to move quickly and easily while keeping your foot stable and supported. For added stability, its MONO-SOCK™ upper ensures better support, and the outsole enables you to move across the court with ease while reducing the impact on your body.

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The SOLUTION SPEED FF™ 3 tennis shoe is built for speed and provides unmatched flexibility for an energised on-court experience. , it’s the ultimate choice if you’re an all-court tennis player looking for a fast and flexible shoe.

The shoe’s updated SPEEDTRUSS™ technology gives you the flexibility you need to move freely, and it’s lightweight, so it won’t slow you down. We’ve added a new two-piece to give you a lighter and more flexible feel, plus we’ve included our lightweight FLYTEFOAM™ technology to support your fast footwork.

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The GEL-RESOLUTION™ 9 tennis shoe provides maximum stability and support without compromising on comfort. Compared to the previous model, it offers smoother transitions because of the reduced time needed when breaking to the side. It’s our ultimate stability tennis shoe and is designed to help you cover the baseline with confidence.

The shoe’s new DYNAWALL™ construction improves your lateral movement and breaking time, allowing you to easily return to position in preparation for the next shot. And sideto-side movements are further supported thanks to the redesigned DYNAWRAP™ technology, which securely holds your foot in place. Plus, its full-length outsole will give you better grip on the court for added stability and support.

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Pro Players

Alex De Minaur

Novak Djokovic

Asics' Story

At a time when the only sports shoes available were canvas slippers or tabi socks, Asics founder Mr Onitsuka made it his mission to help people move better. He designed every shoe with the athlete in mind. His first basketball shoe used innovative suction-cup technology to help basketball players get more grip on the court. When marathon runners’ shoes left them with painful blisters, he introduced smart air-flow technology, increasing ventilation and lessening inflammation

1945

After returning home from the war in 1945, Kihachiro Onitsuka started Onitsuka Co., Ltd in Kobe, Japan. He had the ambition to use sport to improve the physical and mental health of people and recognised that sport had the power to do just that.

1950

The first shoe created by Onitsuka Co., Ltd. was a basketball shoe. Prototypes were repeatedly tested by leading basketball powerhouses and refined by Mr Onitsuka until the first model was released in the spring of 1950.

1951

One day, while eating octopus, Mr Onitsuka found a piece stuck to the bottom of his bowl. Inspired by the grip of the octopus tentacles, he designed a basketball shoe with suction cup-like features - the first of its kind.

1961

Abebe Bikila, the first Ethiopian gold medalist, caught the attention of Mr Onitsuka as he was known for running barefoot. After being invited
to Japan as a guest runner at the Mainichi Marathon, Mr Onitsuka met Abebe to inspect his feet, get his measurements for a pair of shoes, and finally convince him he could wear a shoe that felt the same as running barefoot. Abebe won the marathon.

1977

In July 1977, ONITSUKA Co., Ltd., GTO Co., Ltd., and JELENK Co., Ltd. merged to form ASICS Corporation. ASICS is an acronym inspired by the Latin phrase ‘Mens Sana in Corpore Sano’. And although we replaced the word ‘Mens’ with “Anima” which means “vigorous mind”, the essence of the phrase remains the same. Anima Sana in Corpore Sano - a Sound Mind in a Sound Body.

1985

The ASICS Institute of Sports Science (ISS) was established in 1985, formed from the Technology Research Department and Shoe Development Centre at the time. The ISS was tasked with conducting more detailed and wide-ranging research into sports from a scientific standpoint.

2007

At 89 years of age, Asics founder, Kihachiro Onitsuka, passed away. But until this day we continue to honour him each year on his birthday on 29 May

2018

ASICS entered the global tennis stage as they signed tennis champion, Novak Djokovic.