Introducing the new All Things Tennis Wimbledon store, bringing premium rackets, apparel, and accessories to one of the most iconic locations in the sport. With expert advice, top brands, and a passion for the game, it’s the perfect destination for players looking to elevate their performance in the heart of tennis.
The store is designed around dedicated branded areas, creating an immersive experience for each category and making it easy to explore the latest collections in a clear, premium environment, with the Babolat White Lab adding an exclusive touch as the only one of its kind in the UK. It also features one of the largest padel retail spaces in the country, showcasing a wide range of rackets, footwear, and accessories for players of all levels. Within the Wilson area, a specialist Baiardo Tune Pro machine allows for advanced racket customisation, delivering professional-level precision in weight, balance, and overall setup.
White Labs
The Babolat White Lab concept sits at the heart of the All Things Tennis Wimbledon store, bringing a clean, premium feel to the retail space. With its minimalist white design, the area showcases Babolat’s performance heritage and innovation, creating a focused environment where players can explore rackets, strings, and equipment in a setting that reflects precision, quality, and modern tennis culture.
Exclusive racket customisation on offer
The Wilson Baiardo Tune Pro is a state-of-the-art racquet diagnostics and tuning system used by professional stringing technicians to precisely measure, analyse, and customise racket specifications to elite-level standards. Designed for tour-level accuracy, it allows every frame to be assessed in detail so that performance can be fine-tuned to match exact player requirements, ensuring consistency, precision, and repeatable results across multiple racquets.
Far beyond a traditional stringing machine, it is an advanced performance engineering platform that is designed to analyse, adjust, and optimise a wide range of racquet characteristics across multiple key metrics. From weight and balance to swing weight, stiffness, and string bed response, it provides complete control over how a frame behaves on court, allowing technicians to replicate professional specifications and deliver highly tailored performance setups for players of all levels.
What can it do?
- Measures exact racket weight
- Calculates balance point (head-light/head-heavy)
- Measures swing weight (moment of inertia)
- Analyses frame stiffness and flex
- Measures string bed stiffness (tension response)
- Tracks performance consistency between rackets
- Matches multiple rackets to identical specifications
- Helps tune rackets to target player performance profiles
- Assists in professional-level customisation and setup consistency
WILSON PLATINUM RETAILER
All Things Tennis Limited has been awarded Certified Platinum status by Wilson, recognising the store as one of the leading Wilson retailers in Europe. This prestigious accreditation highlights the store’s commitment to excellence in racket sports retail, including product expertise, customer service, and technical capability. It reinforces the store’s position as a trusted destination for premium Wilson products and performance-led tennis expertise.
OFFICIAL WIMBLEDON TOWELS
The new 2026 Wimbledon and Christy towels are now available, bringing the official look and feel of The Championships to fans and players alike. All Things Tennis is the only retailer offering this exclusive range, giving customers access to authentic on-court products ahead of the tournament. The collection will be available both online and in the Wimbledon store, ensuring easy access whether shopping in person or from home.
Explore the range below
COURT TOWEL
Wrap yourself in a timeless, smooth and soft Wimbledon towel with a simplistic design that takes direct inspiration from the lines on-court.
SPECTATOR TOWEL
Pack light with the extra-large Spectator's Towel with an integrated carry holder, a velvety feel on one side and sand-resistant terry cotton on the underside.
Baseline towel
Inspired by the action on-court, the Baseline Stripe towel is crafted from signature 100% Turkish cotton with a snag-resistant construction.
GYM TOWEL
With an integrated zip-up pocket, our Wimbledon Gym Towel is quick-dry, naturally antimicrobial, antibacterial and anti-static, crafted from Cotton & Bamboo.
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a tour of the shop
opening hours
Tuesday: 10AM-7PM
Wednesday: 10AM-7PM
Thursday: 10AM-7PM
Friday: 10AM-7PM
Saturday: 10AM-5PM
Sunday: 10AM-5PM
Please note: opening hours may differ on public holidays and during the Wimbledon Championships.
Adress
All Things Tennis
260 Wimbledon Park Road
London
SW19 6NW
Phone Number: 02046427489
OUR TOP PICKS FROM THE WIMBLEDON STORE
98 in²
16/19
305g
98 in²
16/19
305g
98 in²
16/20
305g
100 in²
18/20
310g
99 in²
16/18
305g
100 in²
16/19
300g
